Automation is relevant to a growing number of industries, including marketing. So it’s important to prepare yourself for the changes that this will bring about and the advantages that are offered.
Check out this full guide to marketing automation if you want an in-depth examination of the technologies and strategies that are evolving at the moment. To give you a taster, here are the main topics covered in the guide.
The 20,000 word guide kicks off with a chapter explaining what marketing automation actually is and how it can benefit businesses in the current climate.
Uses of Marketing Automation
Next up is an examination of the different uses that this emerging ecosystem encompasses, from handling promotional email campaigns and social media accounts automatically to keeping tabs on how well a website is performing and optimising personalisation.
In the third chapter the guide goes into detail about the different marketing automation software solutions that are available and the tools that organisations can leverage to make progress. It features all of the platforms that you’ll need to know about to get a well-rounded idea of the top providers.
In the penultimate chapter, the guide delves into an examination of how marketing automation has already been harnessed successfully by businesses. The idea is to demonstrate how any user might embrace software to great effect.
Finally the shape of things to come in the marketing automation industry is discussed, with predictions about how the technology will evolve and what preparations businesses might make today to ensure that they remain ahead of the curve tomorrow.
Written by experts in the field of marketing automation, this guide is packed with useful, informative content that will be valuable to businesses of all sizes.
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