We’ve all heard of e-commerce and how much it has changed the landscape of entrepreneurship the world over. Well, now we are moving into the age of m-commerce. So, what is m-commerce, you ask? And how does it apply to you? Well, quite simply, m-commerce might just as well be known as mobile e-commerce. That is, it is the world of e-commerce that takes place on a mobile platform.
It is clear how much mobiles have influenced the business world in the past few years, and things are only increasing in this regard. Indeed, by the end of this year, it is estimated that 27% of all US e-commerce sales will happen via mobile devices.
As mobile technology grows in influence, it is clear that more and more people are drifting toward m-commerce. So, check out these stunning business tips that will help you succeed in the competitive m-commerce world.
Scalability is Essential
It’s no good having a business if you are not going to make it mobile compatible. Scalability is so important in the modern world because you’re going to struggle to get customers to engage with you if they can’t do it via their mobile deceive.
You need to remember that mobile phones drive around 80% of global internet usage. If you are not scaled down, and mobile-friendly, then your business is not going to get very far. You should be working on developing your website so that it is mobile compatible and easy to use right away.
It is also a good idea to start working on a mobile app for your business because this can make a huge difference to your m-commerce success. There are plenty smart eCommerce mobile app creators that make this really easy!
Make Payments Easy
Payments are the most important thing in e-commerce, and, if you want success with m-commerce, you need to think about how you can make payments easy. People hate having to wait for things, and they hate dealing with complex payment systems. More or less, these days customers want one tap on a screen, and they’ve bought something.
The problem is that this can be tricky to achieve, and this is why you have to work out how you can achieve this and secure more payments for the business. Work on making the payment processes as uncomplicated as possible, and this will help you to encourage repeat sales and boost the company going forward. Just look at Amazon!
Look for platforms that will help make the payment process as easy as possible, with a variety of payment options for customers.
In 2018 you must never overestimate the importance of personalized marketing in a business capacity. There are so many things that can help your m-commerce business thrive, but personal marketing is one of the biggest.
Things like emails, text messages, and phone calls are essential because people will already have their phones with them, and this allows for instant marketing, which can then be converted into quick sales. If you take into account the fact that 90% of text messages are read within 30 seconds, this shows you how important it is to personalize your m-commerce marketing if you want to work toward future business success.
Use QR Codes
QR codes are massively important because they allow for greater mobile interaction from customers. Scanning a QR code is an exciting feeling and something that makes customers feel more connected to a particular brand.
Engagement is something people value very highly from businesses, and this is why you need to use QR codes.
Running campaigns to offer giveaways for scanning QR codes is a wonderful way of generating interest in a brand, and something that is likely to become a big trend in the future for m-commerce.
By implementing this in your business you can stay a step ahead of the m-commerce trends in 2018, and this is crucial for the brand.
Stunning Web Design
Your business needs to be mobile compatible, we know this, but you also need something to show off, and that means a stunning website. So, the best way of achieving this is to work on the design and content and ensure it is mobile-friendly.
You should make sure you have clear and simple e-commerce T&Cs, and that things like shipping information and payment processing is all easy to find. A mobile site should be quick to navigate and simple for customers to get the hang of. If you want to succeed in the m-commerce world, you’re going to need to make sure you have an excellent mobile website for the business.
M-commerce is most definitely going to be shaping what the future of modern business really looks like. For this reason, it is important that you give yourself a head start, and that you come up with ideas that will help your company thrive in the world of m-commerce.
This is a competitive market, and you have to give your company every chance of success in the future. By following this advice, you will have no problem with succeeding as a mobile e-commerce business.
Think there’s something else too that should be a part of this list? Don’t forget to drop a comment and let us know too!
About the author
Paul Preston is a freelance Tech writer from London. He juggles work and University duties as he is trying to finish his Masters degree in Big Data Management. During his spare time, he helps his brother in creating apps and developing online games.