Your online presence helps to build the story of your company. The graphics you use, the information you provide, even the stories you tell: They are all key to helping other customers understand what you can do and the potential you have to help them achieve their goals.
One of the ways you can build your online presence and therefore your online brand is by using anecdotes. Anecdotes can be used in all sorts of spaces and places—blog posts, websites, and more. They’re more personal versions of helping customers understand who you are and what you do. To learn more about using them, check out this graphic.
About the author
Salesforce began in 1999 with a vision of reinventing Customer Relationship Management (CRM). Since then our pioneering use of cloud computing has revolutionised the way enterprise software is delivered and used, changing the industry forever.