How Startups Are Using Content Marketing This Friendship Day!

Content marketing has been ‘the’ buzzword in the digital industry for quite sometime now. Having proved its worth across all digital platforms – be it social media, business websites or blogs, it is constantly being called the knight in shining armor for businesses.

But what’s so different this year?

The fact that even startups are embracing the trend. About 70% of content marketers are creating more content as compared to last year. Initially dabbling with 12 to 14 content formats, this year saw them streamlining the formats to 5 – blogs, webinars, videos, case studies and whitepapers.

With visual content being a hit amongst all age groups, this Friendship Day is definitely seeing a lot of startups donning the trend.

I could list down all of them, but here are some that caught my attention – call it mere interest or simply someone seeking for solutions.

foodpanda

Everyone probably knows why I was rummaging through their feed – food! Targeting foodies directly, foodpanda’s #FriendshipDay campaign is a brilliant mix of strategic context, short form content and snackable graphics.

foodpanda
image courtesy: foodpanda

Check out complete campaign here.

Content format used: Blog, graphics

What they did right?

  • Sticking to the core theme
  • Timely promotion
  • Food!

Oyo Rooms

Popular as the go-to app for booking budget hotels and guest houses, Oyo Rooms is making the most out of their #FriendshipDay campaign by running one of the most lucrative offers I came across – making it an instant hit with those traveling or longing to make a quick trip this weekend.

image courtesy: Oyo Rooms
image courtesy: Oyo Rooms

Check out complete campaign here

Content format used: Graphics

What they did right?

  • Lucrative offer
  • Sticking to the core theme
  • Happy graphics that click with all age groups
  • Timely promotion of the offer

sRide

A relatively new carpooling app, sRide decided to turn their #FriendshipDay campaign into something more meaningful. Even though they are running an offer to make the day special for their users, they made the most trending environmental topic a part of their strategy – Go Green.

image courtesy: sRide
image courtesy: sRide

Check out complete campaign here.

Content format used: Graphic

What they did right?

  • Sticking to the core theme
  • Making use of a trending topic
  • Happy graphics that click with all age groups
  • Timely promotion of the offer

Oust

Well, this one is thanks to my brother! A fairly new app in the educational industry, Oust helps you assess your academic proficiency. Making use of its core theme of ‘benchmarking against friends’, their #FriendshipDay campaign promotes the idea of studying together.

image courtesy: Oust
image courtesy: Oust

Check out complete campaign here.

Content format used: Graphic

What they did right?

  • Sticking to the core theme
  • Lucrative gift cards for students
  • Graphics clicking with their audience
  • Keeping it simple

These are just a few of the campaigns I came across and I’m pretty sure I’ll end up creating a continuation post adding some more that catch my eye through the day!

But just in case I don’t, please feel free to add to this list by linking me to a friendship day campaign you found interesting in the comment section below.

Till then, HAPPY FRIENDSHIP DAY! 🙂

Leave a Reply