If you haven’t been living under the rock, you’ll probably know that businesses across different industries are taking what they offer to the most used platform – mobile devices. This has practically resulted in new apps entering the stores on an almost daily basis and making it really hard for developers to market their apps effectively.
Don’t believe us?
Here’s a little number crunching for you.
These are the number of apps available on the iOS App Store..
And here are the number of apps available on Google Play store..
As a matter of fact, acquiring new users or growing the app sustainably in the mobile market has become one of the biggest challenges.
This is where using smarter tools to execute your mobile app marketing strategy comes in. And here’s a list of 10 tools we think are an absolute must-have in your toolkit.
Taking your app to the market? The number one thing you need to nail is app store optimization. If you’re app is not set for organic growth, your user acquisition costs are going to remain seemingly high. Gummicube is an App Store Optimization company that offers ASO services, mobile marketing and analytics technology.
The only way to market your app better is make use of data. Localytics is a mobile app marketing and analytics tool that is an absolute must-have right from the start. The better you understand your user data, the better engagement strategies you’re able to create. And engagement, equals sustainable growth! It offers user insights, smart targeting and marketing automation to app developers and marketers.
When you’re creating an app and start to market it, it is important to understand what works, and what doesn’t. Now taking your app to the market, letting users download and then get disappointed, is like losing your users already! UsabilityHub lets you conduct user testing and provides you with insights that will help you design better app interfaces and hence, better in-app marketing strategies.
AppsFlyer is a mobile advertising attribution and analytics solution that helps app marketers segment their user market, pinpoint their targeting, optimize their ad spend for maximum results and boost their ROI. Real time attribution, retention and cohort reports, and more make AppsFlyer a must-have in the app marketing toolkit. It enables one-link smart deeplinking that makes personalization of campaigns possible.
Urban Airship is another popular tool that empowers app engagement. Offering push notifications, in-app messages, digital wallet and a message center, it helps marketers keep users engaged, track their interaction and use the data to optimize their marketing strategies for higher results.
GetSocial is an all-in-one marketing platform that amplifies an app’s social marketing power, following the mobile growth stack. It offers marketers tools to engage their users, grow and monetize from their apps effectively. The company offers deeplinking for effective personalization, tools like in-app chats, activity feeds, push notifications and invites that help keep users highly engaged and boost organic growth via word-of-mouth.
AppMonsta is by far the most comprehensive source for global app store data. It helps developers focus on creating robust apps instead of collating data points and marketers make better data based growth strategies. It helps you discover emerging apps and publishers, in order to plan out future strategies for sustainable growth in the mobile market.
Apptentive offers a mobile user engagement software that helps marketers easily execute engagement strategies within the app. It makes in-app communication possible, helping marketers and community managers listen as well as respond to user conversations in a timely manner. Effective personalization and proactive engagement helps the app grow faster.
Nextpeer is the Viber for game developers. It enables marketers to leverage the power of social to engage with the app users. It encourages users to share and invite their peers, boosting the app downloads and enhancing the gaming experience.
Mobile app marketers don’t just need to create strategies to grow their apps, but also build relationships with their users to reduce their churn rates. Appboy empowers the marketers with marketing automation as well engagement tools like push notifications, emails and more. It also helps marketers collate data points of users that actually matter in making marketing decisions.
11. App Radar
App Radar is an online tool that helps app developers understand and optimize their app store appearance. It comes with useful keyword tracking & research functionality that lets them publish and manage app store listings for both Google Play & Apple App Store in one place. A nifty app marketing tool for app owners to unleash the potential of their app and boost their downloads.
App growth in the current mobile market can be a challenging task. Developers and marketers, both, need to understand the importance of data and user engagement to effectively market their app as well as grow sustainably in the competition.
While we have a few more tools to recommend to mobile app marketers, we’re going to end our first list at 10 and let you get started first.
What other tools do you recommend to app marketers?